Concept Store, Art Direction, Branding, Illustration
Fool: Concept Printing Store
Quality Printing & finishes, Origin Coffee, My Sugar treats - everything a designer needs at 2am. Every designer regrets and knows that they’re an idiot for leaving their project for the last minute when they know that they’ll need high quality printing. The countless times where I’ve first handedly experienced running around waiting for print stores to open at 8am demanding my job be done within in hour. We always kick ourselves and swear we’ll have how PDFs ready by 5pm the night before. Do we really ever?
Fool, open from 21:00 - 06:00, is a concept store that was created out of the frustration that there is no print store (at least not anywhere that I can find) open in Cape Town past 21:00. As well as the fact that all the good coffee stores close at 17:00. Where am I supposed to get great coffee at midnight while powering through the project I left for the last minute?
Silver Loerie Winner in Logo and Identity Programmes
In Studio Shots