styled socks shot

Student Work

Art Direction, Branding, Content Creation, Photography, Styling

Attract the next gen of donours to Operation Smile.

The problem:
Right now our ME-generation cares about aesthetics and convenience. We want to do good, but "don't have the time" to go out of our way.

Therefore, we need to intergrate goodwill into the things they already do.

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Solution:
Introducing a new project — SMILE

We’re going to define modern goodwill. You can call this projcet an "anti-brand" if you wish. It's fresh and changes with trends, meaning: an adaptive brand identity system.

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Step 1:

Launch project on Instagram

We made apparel. By building goodwill into the goods we sell, we can drive the next gen of donors to support organically by investing in the things they like. The lines between looking good and doing good blur.

Step 2:

Education

So we figured the only way to educate the youth in a way that's relevant, is to include something that they get with their purchase. Surpise! An information booklet.


Step 3:

Drive Donations

You get freebies with your purchase to help drive donations. Each item you purchase comes with your personalised SnapScan code. Each donation you drive towards your code earns you a reward. Incentivized donations means more free stuff.

styled socks shot


Lookbook/Instagram:

posts for instagram styled sock shot
styled socks shot
styled socks shot
clothing styling
clothing styling
clothing styling
clothing styling clothing styling
clothing styling
clothing styling
clothing styling
clothing styling
clothing styling clothing styling clothing styling
clothing styling
clothing styling
clothing styling
clothing styling
clothing styling clothing styling styled socks shot t-shirt tag
t-shirt tag
t-shirt tag
t-shirt tag
t-shirt tag

Delivery

delivery box
delivery box
delivery box contents
delivery box contents delivery box contents stickers

Educate

pamphlet
pamphlets
pamphlets
pamphlet pamphlet
pamphlet
pamphlet
pamphlet
pamphlet
pamphlet
pamphlet

Donation Gum

gum boxes gum boxes
gum boxes
gum boxes
gum boxes
gum wrappers
gum wrappers
gum boxes

In Studio Shots

behind the scenes studio shot
behind the scenes studio shot
behind the scenes studio shot
behind the scenes studio shot
behind the scenes studio shot

Credits: André de Jager & Gabriela Munkes